Leading Wollongong real estate agent & developer Peter Taranto http://www.taranto.com.au gets website makeover and goes live with CLIVE http://CLIVEvideo.com
Buying and selling your home is the largest financial transaction most people make during their lifetime. Central to the process is the Real Estate Agent - whose role it is to facilitate the exchange, to bring both buyer and seller together towards a mutually satisfactory agreement.
Most property searches begin on the web and on arrival to a website first impressions count.
Today, Peter Taranto Real Estate Wollongong launched their new website which incorporates some unque developments
- CLIVE videos of Real Estate Agents to meet and greet website visitors.
- Content Management System (CMS) to enable Taranto staff to easily add and maintain website information
- Website property listings automatically generated from Redquare central property management system thus eliminating double entry of property information. (for the techies - via XML queries and feeds)
- CLIVE videos of Agents dynamically generated on property pages (this is very cool).
- Implementation of social media elements enabling visitors to easily share property information across Facebook and Twitter.
The Digital Media Strategy was developed by Scott Maxworthy from Max Media and Entertainment with the website developed by Butterfly Internet
To film over a dozen agents the CLIVEvideo production team from RidgeFilms travelled south to Wollongong and setup the CLIVE mobile green screen studio in the Taranto boardroom.
Each sales agent had a short 15 - 30 second clip which often included the agents telephone number.
In the Pipeline
Over the next few months addition videos of all sales agents will be added to each property listing.
Future releases of CLIVE will include a new "click to call" facility.
From a home buyers or sellers point of view they can quickly see who they are dealing with.
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