Corporate Internet Video Production and Website Presenters

Create Compelling Content - from Concept to Conversion

 

Case Study: NRL St George Illawarra Dragons

 

CLIVEvideo "Rich Media Video/ Web Presenter " Click Thru Rates

The NRL St George Illawarra Dragons ran over 14 different CLIVEvideo campaigns over the 2010 season covering Membership; Merchandising; Corporate Sponsorship; Recruitment and Public Relations.

Clips ranged from simple 15 second, straight to camera "SILVER" clips to highly creative "Platinum" clips.

Total 700K videos served with 47,000 Click Thrus (6.7%).


Note: Some clips did not have call to actions therefore click thru results.

Key Takeaways (so far)

  • Keep messages short about 15 seconds = Higher Click Thru Rate and Lower Close Rates.
  • Average viewer attention 12.5 seconds
  • Scripts: 1:1 "Conversation" approach 2 x more effective then hard "push" sell (A/B Comparison clips 10 vs 11)
  • Scheduling: Review Google website analytics to determine optimum clip frequency - eg play once per month per visitor = increased conversion ratios/ less video waste. 
  • Platinum clips (more creative) generated higher CTR plus were also exported for social media distribution (shoot once - use many)
  • The power of brand ambassador Wendell Sailor to engage visitors 1:1 cannot be understated.

 
Hits smaller text tool iconmedium text tool iconlarger text tool icon
Back to Top
Joomla 1.5 Templates by Joomlashack