Corporate Internet Video Production and Website Presenters

Create Compelling Content - from Concept to Conversion

 

The News

The Carney Army - Todd Carney

It's Friday lunchtime, the phone rings, it's my mate Donnie Rogers, he's doing a photoshoot with NRL Cronulla Sharks 5/8 Todd Carney for the local Leader newspaper and wonders if we can also shoot a video interview for The Carney Army Facebook Group.  The shoot is in 15 minutes!

 

In today's highly connected digital age you need the ability to move fast - "immediacy" ie being able to quickly seize opportunites, is often more important than the scripted "perfection" production values.

Whether for CLIVE web presenter clips or for typical video in a box we approach each clip with "If It Doesn't Spread It's Dead" mantra, that is if you entertain your audience then they are more likely to share the message.  

From a content point of view we look for a unique angle or perspective.  For most footy players they get asked the same cliched questions, fans want to get a glimpse at the real person.

Do you surf?  Are you married? Cleo Bachelor of The Year ommission? What's your favourite app?

Results:  The TCA Facebook page has grown to over 2,100 fans in less than 3 months.

 

Update 8th May, 2012

The Leader ran the article today - a good story on Donny, Todd and The Carney Army

http://www.theleader.com.au/news/local/sport/rugby-league/son-of-steve-salutes-carney-army-legions/2547326.aspx

 

newclivevideologo

 

Casualties in Web TV Video Convergence

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Wednesday, 06 July 2011 13:51

For Immediate Release

With less than one month in the job controversial viral video director Chisholm Van Schwiser resigned today from CLIVEvideo.com - also leaving the business were online behavioural scientist Professor James Goodfellow.   CEO Franklyn Un explained "it's unfortunate but these things happen in business - the marketplace is changing".

In the US, NBC has just closed its three year old web content division NBC Universal Digital Studio to concentrate on cable production  "The web only production team is dated and we need to focus on providing frameworks for content producers".

Media is converging - today anyone with i-phone and a PC can create quite good quality video and distribute via the web - at the other high end production side of the scale, professionaly produced content is moving down, onto the web and shared through social media.  Users today expect multiple communication channels both realtime and on-demand for their content including mobile, online and Internet TV access. 

An example of this would be sports and the impact of social media and Youtube on sports video consumption which was highlighted in an introductory video presentation by Sean Callahan, SportsGeek at the SEAT conference last week. 

Who knows what CLIVE 3.0 will look like but stay tuned.

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