• If recording direct-to-disc, please record as Quicktime files.
• Formats - 720p, 1080i, or 1080p. The frame dimensions should be either 1280x720 or 1920x1080. 
• Be sure to set the focus (do not have the camera set to auto-focus) and white balance before shooting.
• Check the audio volume.
• Include 3 seconds of pre-roll before the actor speaks and 3 seconds at the end of the clip.

• Be sure the green/ blue screen is lit evenly and separately from the subject.
• Make sure that no harsh shadows are cast on the background.

• Please refer to the order or client instructions regarding proper framing.
• If the video is meant to be shot “half body” this will consist of filming the actor from the waist up, with the bottom the the frame just below the belt. We recommend half body videos because it’s not always possible to produce perfect lighting on the floor, as needs to be done for “full body” videos.
• Keep the framing as tight as possible - do not leave much space above the subject’s head. Make sure their hands and body do not go outside of the frame. If the subject is to walk on, they should walk on and walk off from the same side of the ‘stage’.
• We can also fade the subject in or out, but please have the subject hold their pose for 3 seconds before beginning or ending.

• Be sure that the subject does not have clothing that is similar to the background color (ie. green, yellow).
• Also avoid any fine prints, patterns, or stripes, as well as any reflective jewelry (ie. bracelets and watches).
• Solid colors work best.
• Please also be aware of reflections from any eyeglasses.

With less than one month in the job controversial viral video director Chisholm Van Schwiser resigned today from CLIVEvideo.com - also leaving the business were online behavioural scientist Professor James Goodfellow.   CEO Franklyn Un explained "it's unfortunate but these things happen in business - the marketplace is changing".

In the US, NBC has just closed its three year old web content division NBC Universal Digital Studio to concentrate on cable production  "The web only production team is dated and we need to focus on providing frameworks for content producers".

Media is converging - today anyone with i-phone and a PC can create quite good quality video and distribute via the web - at the other high end production side of the scale, professionaly produced content is moving down, onto the web and shared through social media.  Users today expect multiple communication channels both realtime and on-demand for their content including mobile, online and Internet TV access. 

An example of this would be sports and the impact of social media and Youtube on sports video consumption which was highlighted in an introductory video presentation by Sean Callahan, SportsGeek at the SEAT conference last week. 

Who knows what CLIVE 3.0 will look like but stay tuned.

Follow us at Facebook; Twitter or RSS/ Email.

Part II - Behind the scenes introduction to Professor James Goodfellow, Online User Behavioural Scientist at CLIVE.  

CLIVEvideo.com - leading Website Presenter and Internet Video Production company announces controversial Viral Video Director Chisholm Van Schwizer joins CLIVE to produce a new, community driven, social video branded web series.

Sydney, NSW

June 9, 2011

To target corporate Digital Video Advertising, controversial Viral Video Director Chisholm Van Schwizer has joined Internet Video Production company http://www.clivevideo.com to produce a new, community driven, social video branded web series.

Chisholm was the creative director behind controversial adult entertainment industry documentary “It Won’t Suck Itself” and the corporate funded “Brad & Burt’s 2005 Surf Trip”.  

“Internet video combined with social media has come along way in the last ten years and so have advertisers - with this show we want to create integrated social video marketing experiences for brands that people can participate in” said Chisholm

With US television upfronts (where networks sell their commercial inventory to advertisers) currently under way CLIVEvideo.com is targeting the increasing amount of television advertising budgets being allocated towards Internet Digital Video Advertising. 

“Advertisers can no longer rely on owning the media space and pushing a message down a customers throat, they have to create compelling content that resonates and influences their target audience” said Sales Manager Ernie Cash “you need to create sports-team like passion for brands that customers love and want to share”

Internet video is set to skyrocket, there is an estimated 48 hours of video uploaded to Youtube every minute, online video consumption is forecast to increase 45% year over year and Digital Video Advertising is predicted to increase 22% over the next 12 months. 

CLIVEvideo Online User Behaviour Analyst Professor James Goodfellow , said “According to the IAB 'An Inside Look at Demand Side Perceptions of Digital Video Advertising' report, integrated video is set to explode”  

Key findings were

• Advertisers are finding that their audiences respond better to DVA, with consumers showing a higher engagement rate with online video.
• DVA is more trackable and targetable and DVA production is less expensive, making it more cost efficient.
• Marketers will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences.
• Among the different available DVA formats (pre-roll, in-banner, expandable banner, mobile video, rich media overlay and post-roll), agencies primarily use pre-roll while marketers are not committed to any specific format. 
• Most respondents believe the appropriate length is 15 seconds.
• A majority of marketers and a majority of agencies believe they should each be responsible for deciding whether to use DVA and how much budget to allocate to it.

CLIVEvideo.com CEO Franklyn Un Curruthers said "we're all very excited to have Chisholm on board, he’s been involved in many of the most successful Internet viral video hits ever produced so we knew we had the right man for our clients and this new project".

To see CLIVE in action visit http://www.clivevideo.com

###

Media Contact

Scott Maxworthy
+61 (0) 414 792 072

E: scott@maxys.com.au
Twitter: @maxymedia

{Jumi [*55]}

CLIVEvideo.com - leading Website Presenter and Internet Video Production company announces controversial Viral Video Director Chisholm Van Schwizer joins CLIVE to produce a new, community driven, social video branded web series.

Sydney, NSW

June 9, 2011

To target corporate Digital Video Advertising, controversial Viral Video Director Chisholm Van Schwizer has joined Internet Video Production company http://www.clivevideo.com to produce a new, community driven, social video branded web series.

Chisholm was the creative director behind controversial adult entertainment industry documentary “It Won’t Suck Itself” and the corporate funded “Brad & Burt’s 2005 Surf Trip”.  

“Internet video combined with social media has come along way in the last ten years and so have advertisers - with this show we want to create integrated social video marketing experiences for brands that people can participate in” said Chisholm

With US television upfronts (where networks sell their commercial inventory to advertisers) currently under way CLIVEvideo.com is targeting the increasing amount of television advertising budgets being allocated towards Internet Digital Video Advertising. 

“Advertisers can no longer rely on owning the media space and pushing a message down a customers throat, they have to create compelling content that resonates and influences their target audience” said Sales Manager Ernie Cash “you need to create sports-team like passion for brands that customers love and want to share”

Internet video is set to skyrocket, there is an estimated 48 hours of video uploaded to Youtube every minute, online video consumption is forecast to increase 45% year over year and Digital Video Advertising is predicted to increase 22% over the next 12 months. 

CLIVEvideo Online User Behaviour Analyst Professor James Goodfellow , said “According to the IAB 'An Inside Look at Demand Side Perceptions of Digital Video Advertising' report, integrated video is set to explode”  

Key findings were

• Advertisers are finding that their audiences respond better to DVA, with consumers showing a higher engagement rate with online video.
• DVA is more trackable and targetable and DVA production is less expensive, making it more cost efficient.
• Marketers will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences.
• Among the different available DVA formats (pre-roll, in-banner, expandable banner, mobile video, rich media overlay and post-roll), agencies primarily use pre-roll while marketers are not committed to any specific format. 
• Most respondents believe the appropriate length is 15 seconds.
• A majority of marketers and a majority of agencies believe they should each be responsible for deciding whether to use DVA and how much budget to allocate to it.

CLIVEvideo.com CEO Franklyn Un Curruthers said "we're all very excited to have Chisholm on board, he’s been involved in many of the most successful Internet viral video hits ever produced so we knew we had the right man for our clients and this new project".

To see CLIVE in action visit http://www.clivevideo.com

###

Media Contact

Scott Maxworthy
+61 (0) 414 792 072

E: scott@maxys.com.au
Twitter: @maxymedia

{Jumi [*55]}

At CLIVE we have a very simple goal make you look good and get you results.

Our professional team will guide you through the whole CLIVEvideo process from idea to implementation.

• We'll take time to understand you, your customers and your messages; 
• We'll make sure your performance is perfect, engages your visitors and your brand shines; 
• We'll deliver high quality video production and fast video serving technology that is second to none; 
• We make your investment in effective internet video easy
• CLIVE will be one of the best online return on marketing investments you will make.

Don't just take our word for it please see some of our customer testimonials below.

Please Contact Us for a chat

Recommendations For *CLIVE  (Via LinkedIn)

“CLIVE is a practical business visionary. He realised early that online video not only enhances a businesses presence but also engages both prospects and customers in a significant way. With his team at CLIVE Video, he produces outstanding work that is true value for money. He is a consummate professional and comes with my highest recommendation.” May 28, 2010

Top qualities: Great Results, Good Value, High Integrity

1^st Iggy Pintado,  
hired CLIVE as a Online Video Presence in 2009, and hired CLIVE more than once

“CLIVE's enthusiasm and knowledge of the industry is an invaluable asset. He works hard to achieve results and always gives 110%. He is genuine, trustworthy and always delivers above customers expectations. It has been a pleasure to have worked with him on a number of Clive projects as a Presenter for his clients.” January 31, 2010

1^st Catherine Ross, Presenter, own company
worked directly with CLIVE at CLIVEvideo.com

“I have worked with CLIVE through Ridge Films and their CLIVE product. I found CLIVE very professional and easy to work with. Being filmed for our website was a leap out of my comfort zone but CLIVE and his colleagues at Ridge Films made it an enjoyable experience and the finished product is outstanding. Having CLIVE on our website has increased our profile whilst allowing potential clients to see the face and hopefully the friendly nature of our personalised service. I have no hesitation in recommending CLIVE and Ridge Films.”December 13, 2009

Top qualities: Great Results, Personable, Creative

1^st Maria Cook,  
hired CLIVE as a IT Consultant in 2009

“CLIVE designed a CLIVE digital video for my website and it's fantastic! The entire process was seamless. His creative concepts, underpinned by his technical expertise made for a unique, "wow factor" result that will showcase my business like never before.” November 15, 2009

Top qualities: Great Results, Expert, Creative

1^st Jo Wilton,  
hired CLIVE as a Digital media in 2009

“We have worked CLIVE and he vice versa with us. CLIVE was originally a logo design client of ours and then later with us as the client purchasing his services. I can honestly say that the experience was enriching in both senses. CLIVE is personable and fun to work with but you always get a great job done. I would highly recommend that you bring your site alive with Clive Alive..it works for us and we will continue to work with CLIVE into the future.”November 3, 2009

Top qualities: Great Results, Personable, High Integrity

1^st Howard Thomas,  
hired CLIVE as a Video shoot and integration in 2009, and hired CLIVE more than once

“CLIVE approached me to share a product that he had developed to enhance my website and ultimately increase my lead generation. CLIVE demonstrated the product- Clive Video and I was very impressed with the quality and simplicity that it offered. The project went extremely well and I am now enjoyng additional sales because of what Clive Video now offers potential clients. I can highly recommend CLIVE and the team at Clive Video.”November 3, 2009

Top qualities: Great Results, Expert, Creative

1^st Jeff VASSEL,  
hired CLIVE as a Writer/Editor in 2009

“CLIVE was a great assistance in the filming of a promotional film. (SSHED) He knew his work, was professional and had the ability to get the best out of his subjects. Creative and focused, CLIVE delivered on the project with great results.” March 31, 2009

Top qualities: Personable, Good Value, Creative

1^st Kathryn MacMillan,  
hired CLIVE as a film in 2007

“CLIVE is a very easy person to work with. He takes the time to understand his clients' needs and produces great work.” November 27, 2008

Top qualities: Great Results, Personable, Creative

1^st Greg Kennedy,  
hired CLIVE as a IT Consultant in 2008

“There is good reason why our business has continued its relationship with CLIVE for over 5 years. He has a humble approach to business, he is smart and professional and makes working together challenging and FUN.” November 5, 2008

1^st Chris Schwager, Creative Director, Ridge Films Corporate Pty Ltd
was with another company when working with CLIVE at CLIVE video Project

“Working with CLIVE is a pleasure. His current initiative "CLIVE" is simple, cost effective and helps me make a personal connection to engage with visitors to my web properties or web based campaigns. The process is simple and painless and with CLIVEs advice and marketing expertise I am always very happy with the results driven outcome.”October 19, 2008

Top qualities: Personable, Good Value, Creative

1^st Nathan Gyaneshwar,  
hired CLIVE as a Business Consultant in 2008, and hired CLIVE more than once

“CLIVE has provided great help and expertise with a advertising concept and program from concept to finished product. I am more than happy with all aspects of the engagement. We are really seeing some great result from the entire excercise.” October 19, 2008

Top qualities: Great Results, Expert, Creative

1^st Wayne Mudge,  
hired CLIVE as a Business Consultant in 2008, and hired CLIVE more than once

“CLIVE gets a big thumbs-up from me as an enthusiastic and high-energy marketing specialist, with lots of great ideas and a real talent for getting people motivated. His excellent networking skills and genuine warmth have helped him gathered a terrific team of people around him, I think anyone working with CLIVE on a project will thoroughly enjoy the experience even if they're not a Sharks fan!” May 9, 2011

1^st Fran Molloy, Freelance Journalist, ultraverse
was with another company when working with CLIVE at Max Media & Entertainment Pty Ltd

“CLIVE is an enthusiastic and imaginative entrepreneur putting out some great ideas coupled with services that really help anyone wanting to promote their business.” May 5, 2011

1^st Paul Wallbank, Digital Storyteller, Paul Wallbank
was with another company when working with CLIVE at Max Media & Entertainment Pty Ltd

“I have had the pleasure of working alongside CLIVE for over 2 years now. Not only has he been an amazing source of knowledge, his passionate style and absolute drive to deliver results is extremely refreshing. Every time CLIVE is involved in a project, he creates an environment where you can be assured he understands 100% what your required outcomes are and a sense of absolute trust in what's delivered is the most appropriate for your desired results.” May 4, 2011

Top qualities: Great Results, Personable, Expert

1^st Chris Highett,  
hired CLIVE as a IT Consultant in 2009, and hired CLIVE more than once

“CLIVE was one of the early employees of the company. He developed in the role and was to play crucial role in the company's expansion and ultimately its trade sale to a French publishing group. 

Exceptional man management skills and a huge appetite for work are just two of the attributes he brings to any endeavor 

Outstanding.” February 24, 2010

1^st gary fairfull, MD, Creative Interactive Databases (UK)
worked directly with CLIVE at Max Media & Entertainment Pty Ltd

“Like all technology, it's critical for every organisation to plan and implement it in the most professional and effective manner to gain the optimal business advantage. I did my research on the best in the business in this field and CLIVE is world-class. His knowledge and expertise is outstanding and experience with what works/doesn't work is priceless. I'm delighted with the results of my online brand presence thanks to the great job he and his team delivered. Highly recommend with a 10/10.” January 31, 2010

Top qualities: Great Results, Expert, Good Value

1^st Iggy Pintado,  
hired CLIVE as a IT Consultant in 2008, and hired CLIVE more than once

“CLIVE's "Clive" service is terrific it let's companies add a level of "personalisation" to their web sites which adds tremendously to building on the relationship between a client and their customers...all on the web! How cool is that!” January 26, 2010

1^st Kevin Mackin, General Manager, Australia and New Zealand, Coremetrics
was with another company when working with CLIVE at Max Media & Entertainment Pty Ltd

“During my time at the Cronulla Sharks I worked with CLIVE in two major projects. Both projects were low budget and needed to be turned around quickly. 

Through CLIVE we were able to easily identify what we needed and come up with some achievable solutions. CLIVE is always willing to go above and beyond what is needed and i would not hesitate in using CLIVE should another project present itself.” January 24, 2010

Top qualities: Expert, On Time, Creative

1^st Lauren Boland,  
hired CLIVE as a Video Production Services in 2009, and hired CLIVE more than once

“Working with CLIVE has been a pleasure. CLIVE is fun and creative whilst getting the job done in a timely fashion. The results were good and improved both my businesses.”January 24, 2010

Top qualities: Great Results, Personable, Creative

1^st Geoff Olds,  
hired CLIVE as a Marketing in 2009, and hired CLIVE more than once

“I have known CLIVE since 2003 and recently have been fortunate to benefit from his consultation on the marketing plan for my business, Ridge Films Corporate. His entrepreneurial approach has enabled him to apply his extensive knowledge of specialty online marketing principles to my business. As a result of his market research Ridge Films Corporate has refined current products and introduced new products to take advantage of existing market opportunities. 

CLIVE has helped move my business into a ‘growth phase’ and has also facilitated with the overall business plan to include ‘the all important exit strategy’! During these consultations, the process has been so successful that it has naturally developed into a strategic alliance with Ridge Films Corporate. This alliance will see some very innovative and exciting projects come to life, which are targeted at both B2B and B2C markets. 

CLIVE has a great attitude to both work and life. He achieves the goals he embarks on while still understanding the importance of having a laugh. I look forward to the opportunity of working with CLIVE on these upcoming projects. The big-picture is a beautiful image!” April 6, 2008

Top qualities: Great Results, Personable, Expert

1^st Brendan Southall,  
hired CLIVE as a Business Consultant in 2008

“CLIVE is a good friend and a person who I greatly admire for his insight, empathy and genuine desire for the world to be a better place. 
A great sense of humour and a talented musician. 
I recommend CLIVE.” July 28, 2008

1^st Geoff Hussey, Sales Manager ANZ, Autodesk (Australia)
worked with CLIVE at BANGitUP.com Pty Ltd

“CLIVE is a very creative and innovative entrepreneur. It was a pleasure working with him on various marketing solutions to help increase the profile of his business and clients.” June 27, 2008

1^st Anna-Greta Pearl, Partner, MarketingFX Pty. Limited
was with another company when working with CLIVE at BANGitUP.com Pty Ltd

“CLIVEs a great bloke with an excellent understanding of technology and the construciotin business he has demonstrated great vision and his achievements are proof of his ability to execute 
 is an excellent example of how to tap into a very difficult, grass roots market. He did something Telstra and Optus spent years trying to do but never could” November 29, 2007

1^st Bernie Devine, Owner, Protelligent
was with another company when working with CLIVE at BANGitUP.com Pty Ltd

“CLIVE has a unique and innovative approach the use of ‘e’ solutions in difficult and challenging business environments. CLIVE has a great ability to converge business needs with ‘e’ technology that results in usable and meaningful outcomes for business. I have known CLIVE a couple of years and I love his energy and enthusiasm for exploring ideas and innovating. Looking forward to the opportunity to work with CLIVE again” November 21, 2007

1^st Iain Wicking, Supply Chain Specialist, Telstra
was with another company when working with CLIVE at BANGitUP.com Pty Ltd

Read more...

]]> ernie@clivevideo.com.au (Ernie Cash) Sun, 29 May 2011 23:14:26 GMT http://www.clivevideo.com/Internet-Marketing/Internet-Video/thanks-for-your-attention.html http://www.clivevideo.com/20110516158/News/Latest/meet-the-new-clive-team.html Internet Video Brings Your Brand to Life

Technology is just a tool, you still need business plans and marketing strategies.  It's people and stories that sell.

Meet the CLIVE Team

Strategy	Sales	Presenting	Video Production	Analytics

]]> franklyn@clivevideo.com.au (Franklyn Un Curruthers) Mon, 16 May 2011 23:30:00 GMT http://www.clivevideo.com/20110516158/News/Latest/meet-the-new-clive-team.html